Skip to content
Abdul Alzokm

Case studies

What I've designed recently

7-Page Hub, Loyalty & Rewards, Design Systems

A laptop showing the Partnership Hub opening screen: overlapping cards with a link icon, ringed by the partner brand colours, over RBC blue

Designing RBC's Partnership Hub

A seven-page hub built to do two things: get people to apply for an RBC credit card, and get them to link it to a partner. I designed every page end to end, plus the template the next phase builds from.

hub pages, each with a distinct job
3
partner pages in phase one
4
template the rest are built from
1

Business Banking, Website Redesign, Financial Services

The RBC app on a phone, centred against a Toronto skyline that fades from gold on the left into deep blue on the right, with a plane tracing an arc behind it

Redesigning RBC's Business Credit Cards

A dense, outdated set of business credit card pages, redesigned around the decision a business owner is actually trying to make.

pages redesigned, desktop and mobile
3
audiences given separate paths
2
delivered and in development
In build

Booking Flow, Website Redesign, Usability Testing

The redesigned WestJet flight search shown on a desktop monitor, with the hero image, trip controls and Search Flights action in view

Redesigning WestJet Booking Flow

A two-round usability redesign of WestJet's flight search and checkout, built for people who book once or twice a year.

success searching a round-trip flight
5/5
completed a booking end to end
5/5
success comparing fare options
5/5

Product Design, Trust and Safety, Mobile

Roomin app, profile with compatibility score, compatibility breakdown and filter screens

Roomin

A roommate-matching app that turns the uncertainty of searching into clarity, using compatibility scoring, real reviews, and verification.

increase in perceived trust and transparency
87%
said compatibility simplified deciding
6/6
expert reviewers validated the goals
5/6

Dashboard, Interaction Design, Design System

The pyRTC dashboard on a laptop: live telemetry across the top, and PSF, DM surface, wavefront slopes and interaction matrix as separate blocks

PyRTC

Redesigning pyRTC, an open-source astronomy real-time controller, into a unified dashboard a junior researcher can run on day one.

windows collapsed into one workspace
4 → 1
onboarding steps for first-time users
0 → 5
usability findings shipped
4